As published on The OTC Investor on April 16, 2015 by Ryan Allway:
Sonasoft Corp. (OTC Pink: SSFT), a leader in enterprise email archiving and eDiscovery solutions, recently announced the hiring of James McDonald as a sales representative. With over 40 years of experience in information technology sales, Mr. McDonald has extensive experience working with financial institutions to install critical software solutions, such as Core Accounting Systems (“CAS”), proof of deposit, imaging, networking, migrations, and similar systems.
“Sonasoft could not have found a better person to be our account representative for regional banks and credit unions,” said Sonasoft President & CEO Andy Khanna in a recent press release announcing the new hire. “Mr. McDonald is one of those rare, talented professionals that not only knows the nuts and bolts of technology, but also has the persuasion skills to convey the bottom line value Sonasoft’s email archiving and eDiscovery solutions bring to the financial sector.”
Investors may want to look beyond the surface of this announcement to grasp the real potential ahead for the company via its move into the banking sector.
Banking’s Big Opportunity
Sonasoft’s move into the banking sector represents a savvy play that could pay off significantly over the coming years. With a growing need for email archiving and eDiscovery – especially since financial institutions are required by law to have these solutions in place – the company’s products fill a key void in the market for a competitively priced enterprise class solution backed by a top-notch customer support team to help with installation and answering any questions.